Australian Sex Survey

Welcome to the Australian Sex Survey

The purpose of the research project is to explore the role that personality, emotion, cooperation, resources (education and income) and attractiveness play for different sexualities, when they search for a potential mate on the internet.

According to IBISWorld, the online dating services industry has estimated revenue of $3 billion with annual growth rates of 5% between 2010 and 2015. Indeed, in 2016 around half of all single people have used online dating websites to find love & companionship, yet little is known about what motivates them in their search for a potential mate.

To this effect, Queensland Behavioural Economics Group (QuBE), a high performance research team of The Queensland University of Technology has partnered with Australia’s largest online dating group – Giga Pty Ltd, owners of operators of a range of Australian dating sites, to determine what motivates members in their pursuit of a potential mate.


Understanding human behaviour in large scale decisions such as choosing a partner, is incredibly important for all social sciences, and is a currently under funded and under researched field. Independent academic research studies such as this one help to inform policy makers and wider society across a range of vitally important areas, for example; gender equity, marriage equality, income inequality, reproductive health and medicine, mental health, social psychology and education, but to name a few.

Stephen Whyte, QuBE researcher & project lead

About the Researcher

Stephen Whyte is a Behavioural and Experimental Economist at the Queensland University of Technology (QUT), Brisbane. He is part of a high performance research team known as the Queensland Behavioural Economics Group (QuBE). His research focus aims to bridge Behavioural Economics, Evolutionary Psychology and Behavioural Ecology’s understanding of rational choice in large scale settings. Stephens most recent research focuses on the factors impacting human’s decision making process when choosing a partner. Stephen has conducted research for and worked with a diverse range of industry partners including the Queensland Electoral Commission, the Former Origin Great’s (FOG’s) ARTIE foundation, the Department of Education, the United Nations as well as Queensland Fertility Group.

Media Guidelines

All survey results, including diagrams & imagery are offered in good faith and are free to use and publish. We would appreciate any publication of such data to be accompanied by a crediting line in the body of the story for The Australian Sex Survey as well as the primary partners, being – Queensland Behavioural Economics Group (QuBE) as well as Giga Pty Ltd.


Press Release – Man, Woman, “Other”: Factors Associated with Nonbinary Gender Identification  – 11/10/2018

Press Release – 09/09/2016

Press Release – 26/07/2016

For further information, including requests for data, imagery & survey results not detailed on this website, please use the contact form and we will get back to you ASAP.

Available Resources

Extra figures graph PDF


Media Coverage





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